Target Audience
Boxa Travel's target audience consists of travelers who prioritize sustainability and eco-friendliness in their travels and crypto enthusiasts. This includes individuals and groups who are interested in reducing their carbon footprint, supporting local economies, and engaging in environmentally conscious practices.
The allocation of all groups of target audience includes:
Sustainable Travelers: These are individuals who prioritize sustainable travel options and are willing to pay a premium for eco-friendly accommodations and experiences.
Business Travelers: This includes professionals who are traveling for work and may need sustainable accommodation options for longer-term stays.
Families: This group is interested in sustainable family-friendly accommodations and experiences that provide education and fun for both children and adults.
Adventure Travelers: These are individuals who are interested in eco-friendly adventure experiences such as hiking, camping, and other outdoor activities.
Group Travelers: This includes organizations such as schools, companies, and non-profits that prioritize sustainable travel options for group trips.
Crypto Enthusiasts: Crypto enthusiasts are individuals who are passionate about cryptocurrencies and blockchain technology. They are typically early adopters of new digital currencies and actively seek out opportunities to use crypto in their daily lives.
An analysis of existing products for each group reveals that while there are some eco-friendly options available in the market, they are often difficult to find and not easily accessible. Additionally, the sustainability aspect is often an afterthought rather than a primary focus of the travel experience.
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